Tekniska Museet

On 29 April, Tekniska museet launched Drömlandet—its largest permanent exhibition to date. Seven eras, 200 years, and hundreds of artifacts, with a JAS Gripen hanging from the ceiling and the Pirate Bay server in the same room.

Based on a concept by Rickard Villard and Story Relations, we developed and executed the launch campaign citywide—bringing the visual world to life across OOH, metro, bus stops, animation, social, and web.