HK's Lila

Hamburgers, anyone?

HK’s Lila (purple) Foodtruck is a true classic on the Stockholm street food scene. As a new team takes over, they’re kick starting with a fresh new look – all while those legendary burgers stay just as tasty as always.

We had the honor of delivering a full re-brand for this local icon. From a refreshed visual identity to a complete truck wrap, we wanted to celebrate its history while steering it into a new era.

Several helped us bring our signature purple to life while staying true to our heritage and values. The result is exactly what we hoped for. The team wears their new apparel with pride, and the entire visual identity feels incredibly cohesive. They truly managed to capture the essence of who we are.

Isabelle Cederblad / Founder  / HK's Lila