Conceptualizing and framing a project called Coop Skärgården. The initiative allows customers to collect grocery bags from lockers strategically placed in three locations or get them delivered to selected piers in the archipelago.
We created a new visual framework for Coop Skärgården to create a sense of recognition for both islanders and temporary visitors of the archipelago. We crafted copy, illustrations, and graphic design for digital and printed formats. On top of that, we made playful motion graphics with tailored sound designs used for advertising. Ahoy!
Carried out in collaboration with our friends at 41all.